Press & Publications
Equine valuation insights, in print and on air
Tanja Schnuderl shares her expertise through articles, podcast appearances, and industry publications — making the principles of credible equine valuation accessible to owners, advisors, and equestrian professionals. Explore the collection below.
Substack Newsletter
August 2026
What Germany's Shrinking Foal Crop May Mean for the U.S. Sport-Horse Market
An analysis of Germany's newly released 2025 breeding figures, which confirm a continued contraction in the traditional sport-horse pipeline — and what this supply signal may mean for U.S. buyers, breeders, trainers, and appraisers participating in an increasingly international market.
Read or listenICONEQ Podcast
February 2026
What Is a Sport Horse Really Worth? — Inside Valuation, Transparency and Market Truths
Tanja Schnuderl joins Laura St Clair on the ICONEQ Podcast to discuss how sport horses are valued in today's market — from foals to Grand Prix horses, examining the role of performance, pedigree, training, and documentation, and why greater transparency is essential for a stronger, more professional industry.
Read or listenThe Equerry Magazine
2025
How Advanced Reproductive Technologies Are Reshaping Equine Value
A feature in The Equerry Magazine exploring how cutting-edge reproductive technologies — from embryo transfer to cloning — are changing the way the equine market assesses and assigns value to breeding stock and sport horses.
Read or listenSubstack Newsletter
2025
Cloned Horses, Market Value, and the Difference Between Genetics and the Individual
A newsletter essay exploring the emerging question of how cloning technologies affect equine market value — and why the distinction between a horse's genetics and the individual animal matters for appraisal.
Read or listenThe Equine Expert
2024
How to Avoid Common Pitfalls in Horse Valuations
A practical guide to the most frequent mistakes made in equine valuations — and how working with a qualified, USPAP-compliant appraiser protects owners, buyers, and institutions from costly errors.
Read or listenUniversity of Minnesota Crookston
2024
Crookston Western Equestrian Program — 50 Years Strong
A feature celebrating the 50th anniversary of the Crookston Western Equestrian Program — highlighting the enduring role of collegiate equestrian education and the value it brings to the broader equine industry.
Read or listenThe Plaid Horse
October 2022
Donating to a Non-Profit Organization: An Unconventional Solution to Rehome Your Horse
An article in The Plaid Horse examining horse donation as a pathway for rehoming — the considerations, the process, and the role of a qualified appraisal in supporting both the donor and the receiving organization.
Read or listenLooking for expert input on an equine valuation story?
Tanja is available for podcast appearances, articles, and expert commentary on equine appraisal and market value.